Capabilities

Beyond
personalization

Know what the future
will taste like.

This is Halla Intelligence.

The Halla Intelligence Engine is the only human preference engine built exclusively for grocery.

This patented digital solution leverages over 100 billion grocery shopper + product data points to accurately display products a shopper will want to buy next, engaging customers across every information touch point in the grocery ecosystem.

Features that matter to grocers

Grocery-specific
knowledge base

Leverage the world’s only grocery-specific knowledge base that understands how humans interact with food. Over 100 billion shopper and product-specific data connections converge to create the richest and most accurate view of each customer and the specific products they’ll love.

Real time data + instant interaction

Take advantage of sales opportunities in real-time. No more waiting for the weekly data upload to learn what customers want. Halla Intelligence allows grocers to optimize every product interaction with instant sales-boosting technology.

Target down to each
unique customer ID

Treat each customer as a unique individual with intelligent services that learn new shopper patterns and behaviors. Within milliseconds the Halla Intelligence engine incorporates those learnings into the consumer’s unique profile so that every interaction with the customer is individualized in the moment.

Easy Start + API-First Approach

Our enterprise-ready technology is ready on day one – no more cold starts. Plug-and-play implementation with Halla APIs means grocers can instantly integrate Halla Intelligence into any existing digital environment.

Driving value increases for every digital touch point

Search, Recommend, Substitute

Services that map 1:1 to shopper behaviors

Our services deliver seamless plug-and-play integration into any existing digital environment including online, digital marketing and media, smart cart and scan + go and more.

Instantly level the playing field.

Halla delivers personalized grocery curation that outclasses even the retail tech giants’ abilities to understand, suggest and predict what customers will want next.

Case Study

FutureProof Retail

Learn how Halla increased in-store sales by more than $5.50 per shopper per month by integrating personalized recommendations into FutureProof Retail’s scan-and-go technology.