Press

Halla in the news

July 21, 2021

The way we see it at Halla — a “taste intelligence company” that harnesses application programming interface (API) tech to enable retailers to predict the preferences of shoppers in real-time (which drives both retailer sales and customer retention) — our small company culture is our “brand,” and that culture is reflected by what our employees think, say and do, whether we are in the room or not.

July 16, 2021

Halla wants to answer the question of how people decide what to eat, and now has $4.5 million in fresh Series A1 capital from Food Retail Ventures to do it.

Headquartered in New York, Halla was founded in 2016 by Gabriel Nipote, Henry Michaelson and Spencer Price to develop “taste intelligence,” using human behavior to steer shoppers to food items they want while also discovering new ones as they shop online.

July 19, 2020

Halla, the AI-powered production recommendation service for grocery retail, announced today that it has raised $4.5 million in Series A1 funding, led by Food Retail Ventures. This brings the total amount raised by Halla to $8.5 million.

Halla’s platform integrates with a grocer’s existing digital commerce solution to provide customized product recommendations and substitutions for out of stock items to consumers. But Halla’s platform doesn’t just rely on previous purchases to make its recommendations.

July 19, 2021

Halla’s “taste intelligence” platform was developed to steer online shoppers in the direction of grocery items they might like based on their previous purchases. But this isn’t your average recollect-and-recommend platform; Halla’s tech gets very specific.

For example, if you’ve just added spaghetti and ground beef to your cart, Halla might then suggest tomato sauce, garlic bread and parmesan cheese. So instead of spending more time perusing a site to add each individual ingredient required for your Italian extravaganza, Halla makes an educated guess and brings relevant products front and center.

July 19, 2021

Halla has raised $4.5 million in Series A1 financing led by Food Retail Ventures, TechCrunch reported. The New York-based company is the developer of an AI-based personalized recommendations platform that uses human behavior to help shoppers find the grocery items they want.

June 28, 2021

Like most other Millennial and Gen Z Americans, I can’t remember a time without the internet. My generation grew up digitally connected. It didn’t take COVID-19 to convince us to shop online. And yet, despite our comfort shopping online, Gen Z and Millennials reported the lowest satisfaction rate amongst all online grocery shoppers in 2020. We are—in the eyes of our elders, at least—“hard to please.”

June 9, 2021

As technology further enhances the retailer’s ability to personalize the shopping experience, the grocers who give each customer a unique and tailored experience – whether it be online or in-store – will see the most customer loyalty and engagement

June 9, 2021

What grocery fresh department will see the most lasting effects from COVID?

April 10, 2021

Ever receive substitution items in your grocery cart you didn’t want or look forward to? Halla discusses the use of Artificial Intelligence to minimize incorrect substitutions and how to get the basket right for omnichannel retail : Spencer Price & Henry Michaelson are in the middle of digital acceleration transformation. Convenience still triumphs post pandemic and tech drives the change. Here, discuss store layout and optimization and what to expect next.

Mar 15, 2021

In this episode of The Retail Perch, Shekar and Gary interview Spencer Price, CEO and Gabriel Nipote, COO of Halla, the taste intelligence company. These co-founders explain how the challenge of finding a restaurant for different people with different dietary requirements and preferences inspired the creation of Halla. Their goal is to help shoppers sort through the noise and expand their basket size through relevant recommendations based on individual tastes. Also in this episode, the hosts and guests discuss the changing retail landscape and the tools available to help grocers compete.

February 17, 2021

Companies are trying to solve the headaches SNAP recipients face when shopping virtually, from confusing websites to limited payment options.​

September 14, 2020

Halla, a taste intelligence company that helps grocers predict customer preferences in real time, has partnered with e-commerce platform Local Express to provide its independent grocers with an enhanced digital shopping experience for customers based on predictive behavior. As the pandemic has pushed more customers more quickly to e-commerce, grocers have had to adapt their services very quickly while trying to make e-commerce profitable.

August 18, 2020

Artificial intelligence (AI) custom-tailored to the grocery vertical offers retailers the ability to deeply personalize online shopping experiences instead of compelling shoppers to wade through tens of thousands of possible choices.

August 18, 2020

Mi9 will integrate Halla’s “taste intelligence” technology, which applies artificial intelligence to data from various sources, including 17 million different recipes, to enhance search and product recommendation abilities under Mi9’s new grocery platform, ThryveAI.

May 18, 2020

The COVID-19 pandemic has been an unexpected boom for online grocers. However, with first-time users representing 20 percent of the surge and out-of-stock challenges continuing to plague the industry, online grocers that want to hold on to the momentum post-pandemic face two challenges:

March 23, 2020

As COVID-19 has forced shoppers indoors, the growth curve of online grocery has suddenly accelerated, with downloads of popular grocery apps increasing by as much as 2000%. Shoppers who were previously hesitant to buy groceries online have found themselves now doing so out of necessity. It’s a bittersweet victory for online grocers who have long struggled to gain real traction.

February 5, 2020

Anyone who’s visited the cereal aisle of a grocery store knows that every time we shop for food, we’re bombarded with choice. Which product will be the best on for our tastes, our diets, and our family’s preferences?

February 5th, 2019

As part of our 50 Best Retail Tips of 2019 report, Total Retail’s editorial team spent time in last year’s fourth quarter poring over each piece of content we published during the year to identify the 50 best tips. We reviewed the content published in our e-newsletter (Total Retail Report) and on our website, identifying the 50 tips that we believe will help retail executives boost their company’s sales and profits in 2020.

November 21, 2019

Sam Walton said, “the secret to retail is giving the customer what they want.” But for all the money invested in brand and promotional campaigns, 50 percent of holiday spending is undecided or totally unplanned prior to purchase.

June 11, 2019

Most grocer sites ask if you’d like some toilet paper with your carrots. Halla employs AI to recommend products that make sense.

May 15, 2019

Halla, a startup that uses machine learning and AI to power food recommendations for grocery shoppers, announced today that it has raised a $1.4 million seed round led by E&A Venture Capital with participation from SOSV. This brings the total amount of money Halla has raised to $1.9 million.

August 7th, 2018

Los Angeles based startup Halla is combining food, data and A.I. to change the way we dine. Its Founders Spencer Price and Henry Michaelson joined Cheddar to share more on what the company is bringing to the food industry.

August 2, 2018

Halla aims to solve that problem once and for all with Halla I/O (which stands for “intelligent ordering”), a platform that uses artificial intelligence (AI) to generate Netflix-like recommendations for grocery, restaurant, and food delivery apps and websites.

July 30, 2018

The new Halla I/O (which stands for “Intelligent Ordering”) software integrates with a restaurant or grocer’s existing website or app, so it’s invisible to the end user.

Please send press inquiries to press@halla.io