Technology, technology technology. It’s all that the grocery industry is thinking about. How to increase efficiencies better than the shopper experience and create bigger basket size today. My guest is Spencer Price co-founder and CEO of Halla. Halla is the taste intelligence company and creator of the only human preference engine that’s designed for grocery. Its tastes intelligence uses AI to redefine personalization and to predict what individual shoppers will actually want to buy next in real time.