This is Taste Intelligence.

The Halla Taste Intelligence Engine is the only human preference engine built exclusively for grocery.

This patented digital solution leverages over 100 billion grocery shopper + product data points to accurately display products a shopper will want to buy next, engaging customers across every information touch point in the grocery ecosystem.

Search, Recommend, Substitute

Services that map 1:1 to shopper behaviors

Our APIs deliver seamless plug-and-play integration into any existing digital environment including online, digital marketing and media, smart cart and scan + go and more.

Driving value increases for every digital touch point


Instantly level the playing field.

Halla delivers personalized grocery curation that outclasses even the retail tech giants’ abilities to understand, suggest and predict what customers will want next.