Halla Blog - Artificial Intelligence

Halla Blog

4 Reasons that Personalized Recommendations Work

Personalized grocery shopping recommendations are undeniably effective. 91% of consumers prefer to receive personalized recommendations. And when done well, they consistently deliver in excess of 5% basket uplift. But did you ever think about why recommendations work so well? Understanding the psychology behind why shoppers respond to recommendations can help

Halla Blog

4 Reasons that Personalized Recommendations Work

Personalized grocery shopping recommendations are undeniably effective. 91% of consumers prefer to receive personalized recommendations. And when done well, they consistently deliver in excess of 5% basket uplift. But did you ever think about why recommendations work so well? Understanding the psychology behind why shoppers respond to recommendations can help